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Creating a strong marketing team

Perhaps the most important role of the marketing leader is creating a competent team, and for that reason alone, its one of the most challenging. It’s a constant fight for talent. You might have the best products and services in the market, but without a strong and talented marketing team behind them, you’ll start losing ground to the competition, so lets look at ways to win this battle, but before we start, let me share an insight. You read a lot in the media about the generational aspects of business, and the many differences between millennial’s, Gen X and baby boomers, but guess what? from my experience, the same things that excite millennial’s are the same things that excite baby boomers, so don’t get too caught up with the demographic shifts.

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