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How to avoid missing key trends

Marketing operates in a world of change and ambiguity. So you have to constantly monitor trends, to spot opportunities, and avoid problems. Now spending on your market, this could be one of your biggest challenges. you don’t want to be guilty of missing a key trend that puts your company out of business. Trends in your business happen in many areas. For example, consumer tastes can change. Campbell soup, for example, is looking at ways to change its legendary , long-standing chicken soup recipe because of perceived change in consumer tastes. Continue reading How to avoid missing key trends

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How to deal with resistance to innovation

imagine your marketing team comes up with an idea for a great new product. You absolutely love it, but when you start shopping the idea around the building, you get some strange looks from people. They’re resisting, and you and your team are getting frustrated. Well guess what? Resistance no innovation is a natural phenomena in companies,  and it can become a huge challenge unless you manage  it correctly.  Why so people resist new ideas? well as you’ll see in a minute, there are lots of reasons, but first , lets understand that resistance is necessary. Continue reading How to deal with resistance to innovation

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How do you grow revenue and profit?

Now i’m willing to gamble that each marketer out there would agree that their biggest challenge is how do you keep earnings and profits growing at your company. A Growing company typically sees its stock prices going up. That is why this challenge never goes away. So can be the magic formula? I possess some bad news, there isn’t one. So my recommendation is not hard. it’s time to get back to the basic principles. Let’s look at what which means. First, take a fresh look in your market conditions. Continue reading How do you grow revenue and profit?

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Creating a strong marketing team

Perhaps the most important role of the marketing leader is creating a competent team, and for that reason alone, its one of the most challenging. It’s a constant fight for talent. You might have the best products and services in the market, but without a strong and talented marketing team behind them, you’ll start losing ground to the competition, so lets look at ways to win this battle, but before we start, let me share an insight. You read a lot in the media about the generational aspects of business, and the many differences between millennial’s, Gen X and baby boomers, but guess what? from my experience, the same things that excite millennial’s are the same things that excite baby boomers, so don’t get too caught up with the demographic shifts. Continue reading Creating a strong marketing team

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How to create and protect email links

Javascript can be used to inject an email address into the HTML page after the page has been loaded form a server. Since web crawlers do not process the javascript files to see their final result, this method is very effective for keeping your email safe in a web page. To explore this option, lets take a look at the javascrip code below.
Continue reading How to create and protect email links