Now i’m willing to gamble that each marketer out there would agree that their biggest challenge is how do you keep earnings and profits growing at your company. A Growing company typically sees its stock prices going up. That is why this challenge never goes away. So can be the magic formula? I possess some bad news, there isn’t one. So my recommendation is not hard. it’s time to get back to the basic principles. Let’s look at what which means. First, take a fresh look in your market conditions.
What’s changed? What hasn’t improved and why? What has been true once basically true anymore. Are competition doing anything differently? Happen to be monetary conditions having an impact? But be careful here. You have to challenge your assumptions on what you believe is true. My advice is to pretend everything you once find out about your competitive market situation is away the window. Just start over and build your market understanding form the ground up. That way you’re less likely to carry into old beliefs that just aren’t true ever again.
Next, look at your commercial strategy. Have you segmented your customers appropriately, and are you targeting the right ones? Pressure test your positioning. is it still relevant? Be sure to look at your customer retention rates. Level of retention is the best long-term indicator of a firms’s viability. In the event that yours is slipping a bit, you could have a bigger problem on your hands that just progress. Now look at your overall structure of your commercial operations
Could it be still productive? do you have the right positions with the right skilled players in place? Nowadays here is an idea. A common mistake is to look at your organizational structure and bottom your strategy on it. This is what we can do, so this is what we will do. no, that’s in the opposite direction. Structure should follow strategy, not the other way around. Finally, take a look at how you’re executing your strategy. Are your products unveilings on time? Are they making an impact the way you thought they will? are your advertising and marketing agencies still executing a high level? are distributors and retail stores reaching their goals? Oftentimes all it takes is a shakeup in these tactical areas to identify new sources of expansion.
In the end thought the best options for growth is to create new value on the marketplace. The ultimate way to do that is with ground breaking new releases and services. your plus your team desire a steady stream of fresh, new ideas. You want to improve the volume of business, raise the price of your offering, or reduce the price tag on doing business. Now I really know what you’re thinking. Innovative is so clear and everyone know it produces development, but how do you undertake it? well, now We have some very good news.
Creating new products and services is a skill that can be learned similar to other. You and your team can create new ideas in a systematic, repeatable way. It can a method based on patterns that innovators have used for thousands of years. Business growth is so important because it also increases a country’s monetary growth. That’s why theres’s a frequent spotlight on it.
your challenge and your biggest opportunity is to be seen as someone wiling to tackle it had on.